What are Membership Discounts?
Member Discounts and Member Benefits can be defined as retailers & brands offering eligible individuals of discrete member populations their products and services at a discount not available to the general public. Members of Member Organizations often share a common interest (the purpose of the organization), demographic group and other similar personal and economic interests. Therefore, Member Shoppers represent a uniquely targeted consumer group. The niche these members and potential shoppers occupy makes them an extremely valuable and highly focused consumer group for many brands and retailers. This allows retailers to target these groups with efficient marketing offers and promotional campaigns.
And, retailers and service providers are willing to trade a lower profit margin on a transaction in exchange for incremental sales and, when possible, a new customer's (member shoppers) email address and contact information which they can market against.
What are Member Discount Programs?
Member organizations exist in a variety of categories from professional organizations, auto clubs, sporting clubs, country clubs, non-profits, charitable organizations, lifestyle interests, political affiliates and many more.
Member organizations look to add incremental member benefits to their members as both a way of attracting new members and rewarding and retaining existing members. Most member organizations have annual dues and member discounts are leveraged as a "thank you" for supporting the organizations. Corporate Shopping Company partners with Member organizations to offer members access to its portfolio of discounts.
Member Discount programs are a quintessential win, win proposition. Retailers gain access to a large, targeted and focused consumer group and members gain access to a pricing structure not otherwise not available to them.
Member Discount Benefits to members:
The advantage of Member Discounts to members is that they deliver meaningful discounts at many of their favorite retailers in a range of lifestyle categories. For example:
Cell Phone Providers: Verizon Wireless Member Discounts, AT&T Member Discounts and Sprint Member Discounts are perhaps to most conspicuous offerings in the marketplace. Typically these providers sign contracts with companies and members must verify their employment through a company code and email address to benefit.
Consumer Electronics: Apple EPP, Dell EPP Hewlett Packard EPP and Microsoft Home Use Program offer special member discounts. However, given the short margins in consumer electronics, often times these represent modest savings over retail pricing. Conversely, the Microsoft Home Use Program features Microsoft Office for $9.95 to members of partner companies. Eligible members must verify with their work email and program code.
Apparel and Wear to Work: Brooks Brothers Corporate Membership (or Brooks Brothers Card) is a popular offer that allows members to enroll for a free Brooks Brothers Corporate Membership Card that delivers 15% OFF all full-priced merchandise both online and in-store and at Brooks Brothers Factory Outlets. And, they host a bi-annual 30% OFF day of shopping exclusively for Brooks Brothers Card holders. Lands' End is another popular offer. While the company doesn't offer a day to day savings program they do have frequent promotions that often give members 25% or 30% OFF savings on full-priced merchandise. Similarly, J.Crew does not offer a day to day discount but they have frequent promotions that provide for significant savings. Ralph Lauren's most popular offer is their 25% OFF Pink Pony Sale and the Extra 40% OFF Sale items member promotion.
Shoes: Shoes.com is offers regular member discount opportunities. Generally they feature a 15% OFF day to day discount and regularly supplement that with 20% OFF time sensitive member offers and also 25% OFF Sale merchandise codes. Shoebuy.com is a strong presence with a regular 10% OFF member discount and also regular promotions with deeper member offers.
Flowers & Gifts: 1800Flowers.com, ProFlowers.com and FTD.com are other popular offers providing 15% OFF everyday purchases. And, 1800Flowers and ProFlowers usually extend a deeper 20% OFF discount during key gift giving periods like Mothers Day, Valentines Day and Christmas.
Travel: Orbitz.com, Hotels.com, Travelocity.com and Expedia.com offer member discounts on hotels and travel packages. Offers vary by provider but usually there are offers for 5-10% Off hotels and up to $100 off vacation packages. Orbitz.com offers a 15% Off Hotels member discount several times a year. Hotels.com offers 10% OFF Hotels on a regular basis.
Home Mortgages: Citbank offers a special member mortgage program with multiple benefits that usually offers savings on closing costs. And, there most popular offer is a waived lender fees promotion with typical member savings of between $750-$1500. And, there is a special offer from Creditreport.com to get a free credit score which can be a useful tool before applying for a mortgage.
Restaurants: Perhaps the most popular member discount is Restaurant.com. On a daily basis, Restaurant.com offers members $25 Giftcards for $10 - this is their regular offer. They offer frequent member discount offers and usually for 2-3 days per month offer $25 Restaurant.com giftcards for $4.
Department Stores & Mass Merchants: Costco offers special Membership Activation Cards which provide members with $50 in coupons and free gifts. Macys doesn't offer a regular member discount, but they have frequent promotions offering members 15-20% Off. Their best offer is their bi-annual 25% OFF Friends & Family Sale. Target.com member discount offer is $7 Off purchases of $70 or more. Kohls.com offers members 15% with regularity and often ups to a 20% OFF member discount once a month.
Health & Beauty: The Sephora Friends & Family Sale is the most popular member discount in the Health & Beauty category. The offer varies each year, but it is typically 20% OFF retail. Lancome offers a bi-annual Friends & Family event for members with 20% Off Savings. Kiehls.com offers a 20% Off member discount bi-annually and they sometimes offer a $25 Off $75 member offer in December. Philosophy.com member discounts are usually 15% OFF purchases and they have regular promotions that the offer 25% OFF or sometimes 30% OFF for member shoppers.
Cyber Monday: The single best online shopping day of the year is Cyber Monday. In almost all circumstances, retailers offer Cyber Monday member discounts which are the richest offers of the year. A few previous Cyber Monday member offers include: Tory Burch 30% OFF, Eddie Bauer 40% OFF, Ann Taylor & Loft 50% OFF, The Body Shop 40% Off, Puma 40% Off and many more.
Home & Lifestyle: eHarmony 20% Off member discount is a popular offer with single members. Homedepot.com offers time sensitive offers that are usually $5 off $50 or $10 off $100 for member shoppers. TicketsNow.com offers an member discount of 10% Off purchases of $200 or more.